In collaboration with “Shoulder to Shoulder,” the “Good Truck” initiative was launched after
October 7th to support soldiers and volunteers by providing them with nourishing meals and
a sense of community. Starting with 200 meals a day, prepared by top chefs from Tel Aviv,
we transformed a small area outside a military base into a vibrant hub of energy, love, and,
of course, great food. The project quickly expanded, serving over 2,000 meals daily and
offering additional services such as haircut stations, massages, and performances by
musical artists to boost morale.
In addition, we initiated “Be-Good,” a volunteer-driven project focused on collecting and
sorting clothing for southern residents who have lost everything. This project has
successfully supplied soldiers on the front lines with essential items and has also provided a
space for those affected by the horrors of the Nova festival to find solace, share their pain,
and reconnect with the best of our nation’s spirit.
May we all soon find blessing and victory.